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You don't have to be a specialist to get great results. And that's why Keyshot has been a huge success. I wouldn't use it so much myself on a regular basis because I'm already very proficient with V-Ray (and Modo's internal renderer, which shares many commonalities with V-Ray) but many designers don't have the depth of experience with rendering technologies as people like you or me.
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And this is exactly the type of experience many of my clients are looking for. It successfully abstracts much of the complexity without compromising too much of the power. Keyshot is a perfect solution for designers that have a good grasp of Photoshop but don't want to concern themselves with the intricacies of rendering simulation technologies. I like Maxwell a lot too, especially where I need accurate caustics/dispersion but I avoid it like the plague for interior scenes where render speed is a concern. But as I originally stated it wouldn't be my first choice (that would be V-Ray because of the speed of the Light Cache/Brute Force options). Keyshot now can now work with interior scenes too (where lots of GI bounces are necessary). I'm not attempting to show off my rendering skills just show how quick the workflow is - from import to final render. I'm talking about the speed of the workflow coupled with reasonable quality output. There's no way on earth that Maxwell could render a HDR lit 1280x720 scene in under 2 minutes. The render time itself was less itself was well under 2 minutes. It takes time if we will use indirect lighting (e.g. To my point of view this pretty simple scene can be rendered with Maxwell with comparable quality in comparable time.
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I still don't see it as a solution that competes with V-Ray, Thea etc for architectural rendering but for product design, set design, exhibition design etc, it's a fantastic weapon to to add to the rendering armoury.
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But they've really nailed the power/ease of use ratio over the last couple of revisions and in a world of 'time is money' I can't think of another renderer that enables you to achieve such professional results so easily, quickly and with a minimum of specialist rendering skills. I always shied away from recommending Keyshot to my clients because I thought it was too expensive and the rendering equivalent of keeping stabilizer wheels on your adult bicycle. There may be more powerful or more physically accurate rendering packages on the market but none with such a quick and easy workflow. I took a basic model from FormZ into Keyshot (using the new high quality OBJ export options) set up new bespoke materials for all the surfaces, applied a fave HDRI studio lighting rig and had a final render in less than 15 minutes from import. Spent the day putting Keyshot 6 though it's paces for one of my larger studio clients yesterday and must say they've really nailed it with this version.